Websites and content optimised for AI and agents
Let’s create a website and content designed to perform well for your visitors, search engines, AI systems and agents.
Websites can no longer be designed solely for Google
The way people search is changing. Your customers now discover businesses, products and services directly through ChatGPT, Claude, Gemini, Perplexity or Google AI Overviews.
At the same time, AI agents are starting to browse websites, extract information and interact with online services.
We help you build a digital presence suited to these new uses, while keeping the fundamentals in focus: user experience, performance, SEO and conversion.
Your website ready for the age of AI and agents
Whether we are creating a new website or redesigning your existing one, we incorporate the best practices needed for AI systems and agents to understand and use it from the outset.
A clear, accessible structure
We build websites that are easy for users, search engines, AI crawlers and agents to navigate.
For example:
- clear architecture
- consistent navigation
- important pages that are easy to access
- descriptive URLs
- essential content available directly on the pages
- good crawling and indexing practices
Content that AI systems can understand
Your website should help AI systems quickly understand who you are, what you offer and why your business is relevant.
We work on:
- a clear presentation of your offering
- service and product pages
- FAQs
- comparisons
- use cases
- evidence of expertise
- testimonials and case studies
Structured, usable data
We structure important information so search engines and AI systems can interpret it more easily.
This can include:
- Schema.org structured data
- business information
- products and services
- prices and availability
- authors
- articles
- FAQs
- events or other business data
Optimise your existing website and content for AI
We analyse your existing website and content, then implement priority improvements to help AI systems understand your offering and increase your chances of being cited and recommended.
Depending on your situation, this can include:
- improving accessibility for AI crawlers
- optimising website structure
- improving existing content
- creating structured data
- clarifying your offering
- creating content suited to conversational queries
- improving internal linking
SEO, AEO and AI visibility: a complementary approach
Optimising for AI does not replace SEO.
Search engines remain an important source of discovery, and many AI systems also rely on content available and indexed on the web.
We therefore combine several approaches:
- SEO to be found in search engines.
- AEO / GEO to increase your chances of being understood, cited and recommended in AI-generated answers.
- Agent Readiness to make your website easier for AI agents to access and use.
The goal is to build a robust digital presence for new ways of searching and interacting, rather than optimising your website for a single channel.
What we can build and improve
- New website creation
- Existing website redesign
- Technical optimisation for SEO and AI
- Existing content optimisation
- AEO / GEO content creation
- Structured data
- Architecture and navigation
- Service and product pages
- FAQs and question-and-answer content
- Comparisons and use cases
- Preparation for AI crawlers and agents
A website designed for people AND machines
Tomorrow’s websites will need to be easy for people to use, easy for AI systems to understand and increasingly easy for agents to work with.
Our goal is to help you build that presence today.